The Program
Most hockey players train hard on the ice and hope it is enough. The athletes who separate themselves do the work nobody sees.
Strive Hockey is a complete off-season development system starting July 6, 2026. Every session starts with 30 minutes of physical and mental preparation — dynamic warm-up, mobility, prehab, coordination, brain training, and a daily habit-building focus. The remaining 60 minutes are structured, periodized training that progresses across three distinct phases.
Athletes are tested on day one, coached through every rep, and re-tested at the end to prove their progress. The numbers do not lie.
Strength & Athleticism
Build the foundation. Master movement patterns, develop general strength, and establish the training habits that everything else is built on. Tempo work, controlled loading, earning the right to progress.
Power & Speed
Convert strength into explosiveness. Sprint mechanics, plyometrics, Olympic lift progressions, and contrast training. This is where athletes start to feel the difference on the ice.
Specificity & Conditioning
Apply everything to hockey. Speed squats, rotational power, lateral explosiveness, repeated sprint ability, and game-ready conditioning. Walk into tryouts prepared.
Our Culture
Elite development starts with elite habits. Before athletes touch a barbell, they learn to show up right.
No Phones
Devices stay in the bag. You are here to work, not scroll. Full focus, every session.
No Junk
No energy drinks, pre-workout, or garbage food at the facility. Fuel your body like the athlete you want to become.
Earbuds Policy
Allowed during the 30-minute warm-up. When work starts, they come out. Be present.
Two Requirements
Respect and work. That is it. Bring both every day and you belong here regardless of your starting point.
Built for Every Stage
Programming follows Hockey Canada's Long-Term Player Development model. Every age group gets the training that is right for their stage — not a watered-down version of the adult program.
Ages 7–8
FUNdamentals. 100% game-based. Movement literacy, coordination, balance. Building a love of activity. 1x/week.
Ages 9–10
Learn to Play. Physical literacy, agility, bodyweight strength, multi-sport approach. Speed work under 5 seconds. 1x/week.
Ages 11–12
Learn to Train. The critical motor learning window. Foundational strength, flexibility, speed, intro to external loading. 1x/week.
Ages 13–15
Train to Train. Structured barbell work, power development, aerobic base, sport-specific preparation. 2–3x/week.
Ages 15–17
Train to Compete. Advanced periodized training. 5 days/week. Strength, power, speed, Olympic lifts, conditioning.
Packages & Pricing
Choose the level of commitment that fits your athlete. All prices shown are full retail — see early-bird and bundle discounts below.
Online Access
- Full 8-week training program
- Video demonstrations for every exercise
- Nutrition guides and recovery protocols
- Train on your own schedule
- Monthly programming updates
Academy Days
- 1.5-hour lift session
- 1-hour video and nutrition education
- 1 hr 15 min ice time
- Complete hockey development day
- Select days based on ice availability
Full Program
- 5 days per week, 1.5-hour sessions
- Complete strength, speed, and power training
- Video sessions and hockey IQ development
- Nutrition and recovery education
- Pre and post testing with progress reports
- 8 weeks of periodized expert coaching
Early-Bird Pricing
Commit early and save. Register and pay by June 22 for 15% off any individual package or 20% off when bundling Full Program + Academy Days. Sibling discount: 10% off second child, stackable.
Register Now & SaveAdd-On Services
Layer these onto any package for a complete development experience.
Video Coaching
Send your game shifts. Get a full shift-by-shift breakdown plus a 1-on-1 video review meeting. Walk into your next game seeing the ice differently.
5-game pack: $796 (save $199 — one game free)
Educational Sessions
For athletes AND parents. Athlete maintenance, protein and sleep goals, supplements, hockey pathways, and open Q&A chalk talks.
Dryland Camp
5-day half-day camps for ages 6–12. Two age groups (U8 and U12), 16 athletes max per group. Games-based development with structured programming.
Hockey IQ Development
Strength without hockey sense is wasted potential. Our video and education sessions cover what most programs ignore.
Offensive & Defensive Team Play
Understand systems, read plays before they develop, and position yourself to create or prevent scoring chances.
Special Teams
Power play structure, penalty kill positioning, and the habits that earn you time in high-leverage situations.
Playing Away From the Puck
The difference between a good player and a great one. Learn how to have impact on every shift, even without the puck on your stick.
Skill as Strategy
Using your toolkit intentionally. When to hold, when to release, when to drive. Making your skills count in game situations.
Ensuring Your Impact
Shift management, energy allocation, and the mindset of making every shift count regardless of ice time or role.
Open Floor Time
Bring your questions. Bring your game film. Real conversations about the game, your development, and your path forward.
Frequently Asked Questions
What ages is the program for?
We run programming for athletes ages 8 through 17, organized by Hockey Canada's LTPD age groups (U9, U11, U13, U15, U18). Each group receives training appropriate to their developmental stage. Our dryland camps also serve ages 6–8.
My child has never done off-ice training. Is this too advanced?
Not at all. Every athlete starts with a baseline assessment and technique-first coaching. Younger athletes (U9–U13) are in game-based and bodyweight programs. We meet athletes where they are and build from there.
What does a typical session look like?
Every session starts with a 30-minute physical and mental preparation block (warm-up, mobility, prehab, coordination, brain training). The remaining 60 minutes are structured training based on where we are in the 8-week periodization cycle. Athletes are tested in week one and re-tested at the end to prove their progress.
Is the Academy Day price affected by ice costs?
The $399 price is based on days when we have free ice access. On days requiring rented ice, pricing may increase unless offset by grants from Hockey Calgary, Hockey Alberta, or similar bodies. We are actively pursuing grant funding to keep costs accessible.
Do you offer sibling discounts?
Yes. Second child in the same family receives 10% off any package, stackable with early-bird pricing.
Can I start with online and upgrade later?
Absolutely. Start with online access and upgrade to the full program or academy days at any time. We will prorate the difference.
Where is training held?
Strive Fitness is located at Unit #116-10450, 50 Street SE, Calgary, Alberta (within the Calgary South West United Soccer Facility). Ice sessions are held at partner rinks based on availability.
Ready to Get Strive Trained?
The off-season is where seasons are won. Book a free consultation to find the right program for your athlete.
