ABOUT US
The story behind Calgary’s most trusted athletic training facility.
ASPIRE. BELIEVE. COMMIT.
Our Story
Strive Fitness and Athletics was founded to fill a gap in Calgary’s fitness landscape: the need for safe, results-driven training delivered by coaches who genuinely care about each client’s success. What started as a commitment to helping athletes prepare for their next season has grown into a full-service training facility serving hundreds of athletes, fitness enthusiasts, and families across Calgary and beyond.
We operate out of the Calgary South West United Soccer Facility, where we’ve built a training environment equipped with the latest strength and conditioning equipment — bars, bells, racks, plates, chains, bands, ropes, and sleds. It’s a space designed for serious work, whether you’re training for a college scholarship, preparing for a competitive season, or working toward a personal transformation.
Our Mission
To deliver world-class fitness and athletic training that empowers every client to reach their full potential. We believe that hard work, expert coaching, and unwavering commitment create lasting results. Every program we design, every session we coach, and every relationship we build is driven by this belief.
What Sets Us Apart
Expert Coaches: Our in-house trainers hold extensive education and practical experience in exercise science, sports performance, and nutrition. They don’t just count reps — they build programs.
Proven Methodology: Our Assess → Coach → Educate approach ensures every client starts with a baseline, trains with purpose, and understands the “why” behind every exercise.
Complete Athlete Development: From physical training and nutritional coaching to college recruiting support, Strive is the only facility in Calgary that covers the full athlete journey.
Technology-Enhanced Training: The Strive Trained app keeps you connected to your program, nutrition plan, and progress tracking between sessions.
Community: Strive isn’t just a gym — it’s a community of athletes, coaches, and families who push each other to be better.
Our Promise
We are here for you. Our company prides itself on the quality of our products and programming. Our in-house trainers have years of education and practical experience in tailoring fitness programming for our clients. Feel free to contact us at our corporate headquarters at (587) 333-6448 with any questions that might not have been answered by our website.
What to Expect
During your first session, your Coach will have you complete a series of physical tests to assess your current physical condition. Your Coach will also ask you about your current dietary habits as well as address any previous injuries you may have experienced. An introduction to your fitness game plan will be provided during your first session as well.
INITIAL CONSULTATION
A free initial consultation is set up with your Coach to determine your goals, expectations and desired timeline for achieving to objectives. This gives your Coach the opportunity to begin the program planning process to maximize your results. Once a desired training package is determined, the client is set up on the Strive Trained app. From here, the first session is scheduled with your Coach based on your availability and your desired training frequency.
YOUR FIRST SESSION
During your first session, your Coach will have you complete a series of physical tests to assess your current physical condition. Your Coach will also ask you about your current dietary habits as well as address any previous injuries you may have experienced. An introduction to your fitness game plan will be provided during your first session as well.
ONGOING TRAINING
While training with your Coach, you will be provided with comprehensive instruction in the areas related to exercise technique, conditioning, mobility, core strength, nutrition and movement. Assessment will be conducted on a regular basis to ensure benchmarks are being met. If you are needing a Coach to enhance speed, agility and sport specific skill work, instruction can be completed during your training sessions.
HOMEWORK
You will be provided with homework from your Coach in order to maximize the impact of your training. Homework consists of supplemental workouts, documenting nutritional habits and mobility work. The Strive Trained app is utilized here to keep track of the successful completion of the home work provided.
Contact Us
Strive is located within the Calgary South West United Soccer Facility in Calgary, Alberta
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